Retail/Food Service

West Coast Produce Expo provides complimentary registration fees to our retail and food service attendees. We would like you to get the most out of West Coast Produce Expo and in return we ask that you attend the following events.

Thursday, May 9, 2019 

  • 7:30 a.m. – 12:00 p.m. Coachella Valley Field Tour
  • 1:00 p.m. – 4:00 p.m. Poolside Happy Hour
  • 7:30 p.m. – 9:30 p.m. Opening Reception

Friday, May 10, 2019

  • 9:00 a.m.- 11:15 a.m. General Session
  • 11:30 a.m. – 4:30 p.m. Exposition
  • 3:30 p.m. –  4:30 p.m. Closing Reception in the Exhibit Hall


To request a complimentary retail/food service pass please contact:
Eileen Weishaar 


Description of classifications:

Retail – fresh produce decision-makers that serve consumers, including Grocers, Wholesale Grocers, Home Delivery, Military Commissaries, Convenience Stores, Pharmacy and Juice Stores.

Foodservice – fresh produce decision-makers that serve consumers, including Independent Restaurant Operators, Chain Restaurant, Caterers, Foodservice Distributors, Institutions (educational, government, religious, etc.)