2018 Schedule

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Day 1: Thursday

9 MAY 2018


Golf Check-in & Continental Breakfast

The Cart Barn


West Coast Produce Golf Tournament followed by lunch & gold awards reception **Additional Registration Required**

Desert Springs Golf Club at the JW Marriott

Desert springs golf

Farm Field Tours. **Additional Registration Required**

  • PrimeTime International
  • North Shore Sales and Marketing
  • Double Date Packing
  • Richard Bagadasarian

Exhibitor Move In
     Desert Ballroom Move In 1:00 - 6:00pm
     Springs Ballroom Move In   4:00 - 6:00pm


Registration Open: Please be sure to stop by before the opening reception as name badges are required for all events.



Opening Reception:  
 **Badges Required**

The Grove




Day 2: Friday
10 MAY 2018

Exhibitor Move In

Desert and Springs Ballrooms



The Pavilion


Retail Panel - Fresh Trends Quiz Show

In this edition of the Fresh Trends Quiz Show, we're putting a pannel of retailers to the test, quizzing them on consumer trends revealed by the 2018 edition of The Packer's Fresh Trends. 

Learn how the trends are reflected in their operations, and walk away with insights for your own. 

We're using live polling, and comparing audience response to our panel for a lively and interactive discussion led by Produce Retailer editor Pamela Riemenschneider.

Paul Kneeland

Paul Kneeland is Executive Director of Produce, Food Service, Floral and Bakeries at Gelson’s Markets located in Southern California.

Prior to that, Paul worked with innovative Millennial-based bfresh stores in Boston; an Ahold project, where he oversaw all fresh departments as part of the startup team. Before that, he was Vice President of Produce, Floral, Seafood and Meat at Kings Food Markets in Parsippany, NJ. He also oversaw the merchandising operations in Balducci’s Food Lovers Markets, a gourmet store banner of Kings. Paul is past vice-chair of the PMA 2016-2017, and a director on the board prior to that position. He is past president of the Eastern Produce Council based New Jersey and past First Vice President of the New England Produce Council.

He serves on the Center for Growing Talent Board of Directors. An industry veteran for over 37 years, Paul began his career in Boston, where he was born and raised. He holds degrees from Northeastern University and Boston College. 

Caitlin Tierney

Caitlin Tierney is director of produce for 99 Cents Only Sores, Commerce, Calif. 


Over her 13-year career in the produce industry, Caitlin has amassed a unique perspective of up-and-coming trends such as e-commerce, grocery delivery, prepared foods and seed science. Her retail career started as a produce sales representative for Michigan-based Spartan Stores, where she spent several years as a buyer before joining New York-based Fresh Direct as a senior produce buyer. Prior to joining 99 Cents Only, she was the produce and floral purchasing manager for Fresh & Easy Neighborhood Market, and produce chain marketing manager for Bayer CropScience.


Mike Kamphaus


Mike Kamphaus is president and CEO of Peirone Produce Co., Spokane, Wash.

Peirone Produce, a wholly-owned subsidiary of URM Stores Inc., services independent retailers across Washington, Idaho, Montana and Oregon.

Kamphaus’s career started as a produce clerk at Star Markets in Boston, trimming lettuce and repacking strawberries in high school. He worked up the ranks to produce manager and night manager before moving to Roger Williams Foods in 1988. The company was acquired by Wetterau Foods, which was then acquired by Supervalu. Kamphaus remained with Supervalu, eventually serving as vice president of operations for W. Newell Co., until joining Peirone Produce in 2014.


General Sessions






The Power of Understanding People! Understanding your own and others' communication styles  - Dave Mitchell 

Dave Mitchell

One of Dave’s most requested programs; “The Power of Understanding People” provides the tools to understand each participant’s own unique communication style. This info-filled, energizing training event provides an ideal combination of strong content, laugh-out-loud humor and audience interaction. This program is an entertaining, enlightening and comedic event and it’s the perfect way to put a group at ease and encourage meaningful discussion of communication strengths and vulnerabilities. 

The format allows participants to get to know one another (and themselves) through individual and group interactions. Training and entertainment are delivered simultaneously which is truly the epitome of our unique form of enter-train-ment. This program was named the Meeting Madness Winner 2013 for best event of the year by Meeting Professionals International at the World Education Congress in Las Vegas.  In December 2013, the book of the same name was released and was immediately named Best Business Book of the Month by Amazon.



Doing the Little Things and Executing Vision - Herm Edwards

Herm Edwards

Herm Edwards is a charismatic inspirational speaker who shares with his audience a special game plan which centers on the pillars of teamwork -- work ethic, communication, integrity and legacy.

A former NFL player, scout, assistant coach and head coach, Edwards shares stories and motivational moments from his career that resonate with any group. The lessons he has learned along the way and the impactful messages he has shared with his teams will keep any audience on the edge of their seat. Herm Edwards has a zest for life that is hard to match and is clearly evident in his dynamic presentation. 


Exhibit Hall Open: Exhibits opening lunch reception. **Badges Required**

Expo hall

Happy Hour: Take one more pass around the exhibit hall while networking at the closing reception. **Badges Required**


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