West Coast Produce Expo Schedule

Experience new networking opportunities, inspirational speakers, educational sessions, insightful discussions and the chance to be among peers.

Nov 9-13

*all times in Pacific Standard Time

Monday 11/9

All Day

BizMatch

Tuesday 11/10

All Day

BizMatch

9:00 – 9:55 AM

Keynote Panel: Adapting Your Business Plan and Goals for 2021 and Beyond

Cindy Jewell, Jewell Marketing; Julie Krivanek, Krivanek Consulting; Mike O’Brien, O’Brien Innovations LLC; Bruce Peterson, Peterson Insights; Dick Spezzano, Spezzano Consulting Service

10:00 – 10:30 AM

Lessons from Retail – Online Grocery and What’s Ahead

Moderator: Ashley Nickle
Speaker: Bill Bishop, Brick Meets Click

10:30 – 11:00 AM

Lessons from Retail – Walmart’s Regenerative Approach and What It Means for Suppliers

Moderator: Tom Karst
Retailer: Anabella de Freeman, Walmart

11:00 – 11:30 PM

Exhibits Open

11:30 – 3:00 PM

Exhibits Open + Farm Tours + Product Showcase

3:00 – 4:00 PM

Happy Hour

Wednesday 11/11

All Day

BizMatch

9:00 – 9:55 AM

Keynote Panel: Fresh Produce Marketing in the Time of COVID

Dan’l Mackey Almy, DMA Solutions; Mary Coppola Heslep, United Fresh Produce Association; Diana McClean, Ocean Mist Farms; Nick Pasculli, TMD Creative

10:00 – 10:30 AM

Lessons from Retail – Developing Your Produce Teams

Moderator: Ashley Nickle
Retailer: Jeff Cady, Tops Friendly Markets

10:30 – 11:00 AM

Lessons from Retail – Shifting Shopper Behaviors Present and Future

Moderator: Tom Karst
Speaker: Steve Lutz, Category Partners

11:00 – 11:30 PM

Lessons from Retail – Opening Stores and Growing E-Commerce in 2020

Moderator: Ashley Nickle
Speaker: Michael Schutt, Raley’s

11:30 – 3:00 PM

Exhibits Open + Farm Tours

3:00 – 4:00 PM

Happy Hour

Thursday 11/12

All Day

BizMatch

9:00 – 9:55 AM

Keynote Panel: Post-Election 2020 – Discussion of Political and Legislative Issues

Robert Guenther, United Fresh Produce Association; Lance Jungmeyer, Fresh Produce Association of the Americas; Dave Puglia, Western Growers; Jim Wiesemeyer, Pro Farmer

10:00 – 10:30 AM

Lessons from Retail – Community, Events and Fresh Produce

Moderator: Ashley Nickle
Retailer: Rob Ybarra, Rouses Markets

10:30 – 11:00 AM

Lessons from Retail – Continuing to Create Excitement in Stores

Moderator: Ashley Nickle
Speaker: Scott Bennett, Jewel-Osco

11:00 – 11:30 PM

Exhibits Open

11:30 – 3:00 PM

Exhibits Open + Farm Tours + Product Showcase

3:00 – 4:00 PM

Happy Hour

Friday 11/13

All Day

BizMatch

*all times in Pacific Standard Time