West Coast Produce Expo 2027

Featured Speakers

Industry leaders sharing strategy, insights, and innovation across the fresh produce supply chain.

Travis Senter

Travis Senter

Producer

Travis Senter farms in Osceola, Arkansas, operating a diversified row-crop farm focused on cotton, rice, soybeans, and corn. He has a strong interest in agricultural technology, data-driven decision making, and improving farm efficiency.

Ruth Villalonga

Ruth Villalonga

Founder and CEO

Villa Communications

Ruth Villalonga is the Founder and CEO of Villa Communications, a strategic communications firm specializing in corporate affairs, reputation management, PR, and stakeholder engagement. She has more than 20 years of experience leading high-stakes communications…

Kam Quarles

Kam Quarles

Chief Executive Officer

National Potato Council

Kam Quarles is the Chief Executive Officer of the National Potato Council. He assumed this role in May of 2019 after serving as Vice President of Public Policy and Communications. Since taking on the job…

Ana Ambros

Ana Ambros

Senior Director of Corporate Communications and PR

Avocados From Mexico

Ana P Ambrosi is Senior Director of Corporate Communications and PR at Avocados From Mexico, where she leads the Mexican avocado industry’s communications, sustainability strategy, and reputation management efforts. She shapes the narrative at the…

Brian Kuehl

Brian Kuehl

Director of Government and Public Affairs

Pinion

Brian Kuehl is the Director of Government and Public Affairs for Pinion. Pinion is a business advisory provider, ‘U.S. Top 100’ accounting firm, and global leader in food and agriculture consulting. Brian also serves as…

Brian Dey

Brian Dey

Retail & Merchandising Innovations Manager

Four Seasons Produce

With a high energy approach to merchandising and helping to promote the consumption of fresh fruits and vegetables, Brian Dey’s self-professed extreme passion for produce is crystal clear with every display that’s built and person…

Kenny Burdine

Kenny Burdine

Extension Professor of Livestock Economics

University of Kentucky

Kenny grew up in Nicholasville, KY where his family produced tobacco and raised cattle and sheep. He received his B.S. in Agricultural Economics from the University of Kentucky in December of 1999 and began working…

Jennifer Strailey

Jennifer Strailey

Editorial Director

The Packer

Jennifer Strailey is the editorial director, produce for Farm Journal/The Packer. Prior to joining The Packer, she was editor in chief of Winsight Grocery Business. Strailey brings two decades of experience covering the competitive grocery,…

Christina Herrick

Christina Herrick

Produce Editor

The Packer

Christina Herrick is an award-winning journalist and editor, currently serving as the Produce Editor at The Packer, a leading publication in the fresh produce industry. Based in Cleveland, Ohio, Christina joined The Packer in November…

Francisco Martin-Rayo

Francisco Martin-Rayo

Co-Founder and CEO

Helios AI

Francisco Martin-Rayo is the Co-Founder and CEO of Helios AI, where he is focused on building a more resilient and transparent global food system. A former avocado trader turned entrepreneur, Francisco has spent his career…

Claire Citeau

Claire Citeau

Executive Director

Canadian Agri-Food Trade Alliance - CAFTA

Claire Citeau is Executive Vice-President at the Canadian Meat Council, where she leads international trade engagement and advocacy strategy for Canada’s $25 billion industry, acts as a trade envoy to Washington, D.C., and leads a…

Jonna Parker

Jonna Parker

Vice President, Fresh Foods

Circana

Jonna has been an innovator in the fresh foods space for more than two decades driving the use of big data to unlock growth opportunities. She spearheaded development of Circana’s Integrated Fresh, the award-winning industry…

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Robert Olguin

Director, Produce Procurement and Buying

Vallarta Super Markets

Prior to joining Vallarta, Robert Olguin built a career spanning over 35 years in the grocery industry, grounded in extensive experience in produce procurement and a commitment to excellence. His journey began in 1988 as…